AU 79 AURUM

Registered in England & Wales  ·  EU Hub: Slovenia  ·  Market: UAE / GCC

AU 79 Gold Standard

The Gold
Standard
in Pouches.

Premium nicotine pouches. British brand. European quality.

AURUM  ·  UAE Exclusive Distribution  ·  UAE.S FDS 5061 Compliant

Request Partnership Deck Explore the Opportunity
Scroll
$46M
UAE Market 2025
30%
Annual CAGR
16mg
Product Strength
1
Exclusive Partner — UAE
01 — The Market

The UAE market
is wide open.

In July 2025, the UAE Cabinet legalised nicotine pouches under UAE.S FDS 5061. A grey-market product became a fully regulated category overnight — with confirmed consumer demand and no established dominant brand.

The result: a $46M market growing at 30%+ annually, a shelf that isn't yet owned, and a regulatory window that rewards those who move first with a compliant, certified product.

AURUM is positioned to enter this market in 2026 — and we are selecting one exclusive distribution partner to build it with.

UAE is the largest standalone nicotine pouch market in the entire GCC region.

01
Newly Legalised
July 2025. No brand has had time to consolidate. The shelf is still open.
02
Affluent Audience
88% expat population — already familiar with pouches from Scandinavia, UK and USA.
03
High-Strength Gap
The 12–16mg segment is uncontested. VELO and ZYN max out at 6mg. AURUM fills the void.
04
GCC Scalability
UAE success unlocks Saudi Arabia, Qatar, Bahrain — same brand, same playbook.
02 — The Product

AURUM Cold Dry.
Built for this market.

AU · 79
AURUM
Cold Dry Mint
16 mg
20 pouches · EU GMP
Format
All White Nicotine Pouch
Tobacco-free, discreet format
Flavour
Cold Dry Mint
#1 preferred profile in the region
Strength
16 mg / pouch
High-strength — uncontested in UAE
Count
20 pouches per can
Origin
Manufactured in EU
GMP-certified facility, Finland
Packaging
Arabic / English bilingual
Child-resistant · Tamper-evident
Compliance
UAE.S FDS 5061:2024
ECAS documentation package included
EU GMP
ECAS Compliant
Tobacco-Free
British Brand
Arabic Labelling
03 — The Edge

Why AURUM
wins in UAE.

01
⚱️

Gold Standard Name

AURUM — Latin for gold, atomic symbol AU. The name carries premium positioning before the can is even opened. No Scandinavian competitor can claim this.

02
🇬🇧

British Identity

A UK-registered brand carries credibility that resonates across UAE's expat and local consumer base alike. British quality is a premium signal in every language.

03
🇪🇺

EU Manufacturing

Produced in Finland under GMP certification — the home of nicotine pouches. Complete ECAS documentation is provided with every shipment.

04
⚡

Uncontested Strength

VELO and ZYN cap at 6mg. AURUM delivers 16mg Cold Dry — the segment UAE consumers want and nobody currently serves at this quality level.

05
🎯

First-Mover Window

Legalised July 2025. It is now 2026. The premium British shelf position does not yet exist — the distributor who moves now owns it before anyone else can.

06
🌍

GCC Gateway

UAE is the proof of concept. The exclusive distributor holds right of first refusal on Saudi Arabia, Qatar and Bahrain — same brand, same margin structure.

04 — The Partnership

One partner.
One territory.

What the exclusive distributor receives

Exclusive rights to AURUM in the UAE — with GCC option on Year 1 performance.
Your existing ECAS infrastructure covers AURUM as an additional brand — no new certification from scratch.
Fully certified, import-ready product with complete ECAS documentation package included.
Higher margin than VELO or ZYN — because you negotiate directly with us, not with PMI or BAT.
Your own asset — customer loyalty to AURUM stays with your distribution, not with a global brand owner.
Competitive moat — no other distributor in the UAE can carry AURUM. Your position is protected by exclusivity.

Deal structure

Territory
United Arab Emirates
GCC Option
Right of first refusal on Year 1 performance
Duration
2–3 years from first shipment
Exclusivity
Subject to annual minimum purchase
1st Payment
Deposit — credited to first order
Order Terms
30% advance · 70% vs Bill of Lading
Delivery
CIF — Jebel Ali / Abu Dhabi
Request Full Term Sheet
05 — The Economics

AURUM is more
profitable than VELO.

Your purchase price — CIF per can
$10.90
Delivered to Jebel Ali or Abu Dhabi
Retail at AED 40 (~$10.89). Your gross margin: ~40%. With VELO and ZYN — margin is fixed by the manufacturer. With AURUM — you negotiate it directly.
Why AURUM beats VELO / ZYN for your business
VELO / ZYNAURUM
Margin controlFixed by PMI/BATNegotiated
ExclusivityNoneYours alone
Customer loyaltyStays with brandStays with you
Strength segmentMax 6mg16mg — open
Competitor can copyYesNo
3-year revenue projection — base case
$109K
2026
$181K
2027
$262K
2028
COTR Global Group revenue. 2–3–4 orders per year · 5,000 cans MOQ. Full model on request.
AURUM net margin per order
~51%
After all costs: COGS, logistics, compliance
First order net profit: ~$28,000 at 5,000 cans. Scales with volume. Your margin target: ~40% on UAE retail.

06 — Let's Talk

One partner.
Are you the one?

AURUM is being offered to one distributor in the UAE. We are in active conversations. We will select the right partner — not simply the first. If you are serious about this market, let's talk.

Brand
AURUM
Company
COTR Global Group Ltd
Registered
England & Wales
PARTNERSHIP@cotr.global Download Partnership Deck

Strictly confidential · For qualified distribution partners only